About me
La Juana Whitmore is an entrepreneur-first business strategist and financial education leader who helps small business owners turn ambition into durable success. As Executive Director of FINNOVATION Institute, and the founder of NextFemme Financial and La Juana Whitmore Consulting, she focuses on the practical realities that make or break businesses: sound models, smart decisions, and founder financial capability. After advising hundreds of entrepreneurs, she noticed a consistent barrier: many founders can build a product or service, but business and financial acumen are often missing, and that limits stability and growth. La Juana’s work closes that gap through tailored education, coaching, and strategy. Backed by 25+ years of experience, including nearly two decades at Target, she blends corporate rigor with community-centered impact to help founders lead with clarity and confidence.
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